According to a study by Stanford University, 75% of users make judgments about a company's credibility based on their website's design.
In the modern age of technology, having an active online presence is crucial for businesses. Your website is often the first point of interaction with potential customers, and it must make a positive impact. A crummy website design can harm your SEO and, in turn, your business. In this blog, we will discuss how a poorly designed website can impact your SEO and business.
Impact on SEO
A website’s design plays a significant role in its search engine optimization (SEO) Search engines like Google prioritize user experience, and a poorly designed website will negatively affect this. Here is how crummy website design can impact your SEO:
Slow Loading Speed
A slow-loading website can hurt your search engine rankings, and it can also drive away potential customers. Search engines consider the loading speed of a website when ranking it, and a slow website can lead to a lower ranking. A website that takes too long to load will also discourage visitors, and they are likely to leave before even viewing the content.
Poor Navigation
A website's navigation structure plays a critical role in its SEO. A poor navigation structure can make it difficult for search engines to crawl and index the website, resulting in a lower ranking. Furthermore, a confusing navigation structure can still make it difficult for visitors to find what they are looking for, resulting in a high bounce rate.
Lack of Mobile-Responsiveness
In recent years, the use of mobile devices to access the internet has grown significantly. As a result, your website must be mobile-responsive. A non-responsive website can negatively impact your search engine rankings and drive away potential customers.
Impact on Business
A poorly designed website can also harm your business in several ways. Here are some of the ways crummy website design can impact your business:
Decreased Conversion Rates
A website's design can have a significant impact on its conversion rates. A poorly designed website can make it difficult for visitors to find what they are looking for, resulting in a low conversion rate. Additionally, a slow-loading website can also discourage visitors from making a purchase, further decreasing your conversion rate.
Decreased Trust
A website's design can also impact the level of trust that visitors have in a business. A poorly designed website can give the impression that the business is unprofessional and untrustworthy, resulting in decreased faith. It can be particularly damaging for businesses that rely on online sales.
Increased Bounce Rates
A poorly designed website can also result in a high bounce rate. A high bounce rate occurs when visitors leave a website quickly, often because they cannot find what they are looking for. A high bounce rate can harm your search engine rankings, as well as discourage potential customers from making a purchase.
Conclusion
In conclusion, a crummy website design can harm your SEO and business in several ways. A slow-loading website can hurt your search engine rankings and drive away potential customers. A poor navigation structure can make it difficult for search engines to crawl and index the website, while a lack of mobile- responsiveness can negatively impact your search engine rankings
A poorly designed website can also result in decreased conversion rates, decreased trust, and increased bounce rates. The importance of a well-designed website cannot be exaggerated. A website’s design plays a crucial role in its search engine optimization and overall success. If you are looking to improve your website’s design, our company provides professional web design services to help you achieve your goals. Contact us today to learn more about how we can help you improve your website.